The White Company Symons Street Launch September 3

Behind Peter Jones, you may have noticed the shop units which are set to be the home of the The White Company's new London Lifestyle store on Symons Street.

Opening on September 3, the new store is set to span two floors and showcase its new ranges and services for the home, fashion and kids. As well as a bespoke furniture desk and fitted changing rooms, there will be a luxe bathroom with running water.

The White Company was founded by Chrissie Rucker 16 years ago now, starting out as a mail order company to become one of the UK's leading luxury lifestyle brands.

The White Company Symons Street opens September 3 - photos to follow.