Recently I finished my full time job working in the world of affiliate marketing to focus 100% of my time on the development of Cutmedia.com’s flagship title Kingsroad.co.uk.
It’s been great to have the time to do all the fiddly admin tasks whilst also having the flexibility to get out there and meet people who we can work with over the coming months and years. It has flown by!
In total we’ve got about 30 businesses signed up to a business page and the feedback so far has been very popular. The first two newsletters have also hit the streets via our email database and social media networks which have opened many new doors that we are all working flat out to maximise.
My background is in online marketing so I have always been more concerned about how we make money through the designing or products that local businesses and consumers can take advantage of, rather than the editorial side. Since the release of our first newsletter on the 5th February I have been astounded at the power editorial and well connected journalists.
Summer Litchfield, our first recruit on the editorial side, has done a wonderful job in using her vast network built up over her very successful career as a journalist. This of course has a knock on effect and, from my new business biased point of view, creates lots and lots of sales leads. In fact in generated so much interest that I haven’t been able to get round them all yet!
Jonathan’s background is more publishing and PR, and he has always known the power of editorial and how it has (and will continue to) stimulate interest and growth in our business.
So, in my second week we are very close to the completion of the first version of Media Street which will enable us to map and recruit local businesses on the King’s Road as well as Fulham Road and Notting Hill Gate (the later two will launch after we have successfully managed the Kingsroad.co.uk launch).
Thanks for reading,
Jack Rutter
